1. “Hold the pickles, hold the lettuce. Special orders don’t upset us.”
BURGER KING
2. “It takes a licking and keeps on ticking.”
TIMEX
3. “Melts in your mouth, not in your hands.”
M&Ms
4. “So easy a caveman can do it.”
GEICO
5. “Put a tiger in your tank.”
ESSO/EXXON
6. “It takes a tough man to make a tender chicken.”
PERDUE CHICKEN
7. “Be all that you can be.”
THE US ARMY
8. “The ultimate driving machine.”
BMW
9. “Let yout fingers do the walking.”
YELLOW PAGES
10. “Reach out and touch someone.”
AT&T
